From Sunday, new roadside billboards, radio and online advertising will appear to inform drivers that police are committed to stopping speeders, this summer and beyond.
The road safety campaign is backed strongly by ACC, NZ Transport Agency and the Ministry of Transport.
Police are asking people to reduce their speed this summer.
ACC Manager of Motorist Injury Insurance Paul Gimblett says: “ACC is supporting police with an advertising campaign calling on Kiwis not to speed.
“This is a sound investment, because we know slowing down takes a significant amount of the energy out of crashes forces.
“The faster you go, the worse your injuries will be.”
In 2012/13, ACC received around 85 road injury claims a day over the summer - that’s 85 families impacted and a total of 7500 people hurt on our roads.
“That’s why we’re urging all Kiwis to stick to a safe speed and drive to the conditions,” adds Paul.
New Zealand Police commissioner Mike Bush says: “As with last summer, police staff will consider safety, prevention and public trust and confidence in their decision-making.
“Speed cameras will still be set to record offences of more than 4km/h above the designated limit during the summer period.
“Police’s messaging to the public on speed and tolerance was to encourage an attitude change.
“We don’t want drivers to build in the tolerance when deciding on what speed to drive at, but to consider the designated speed limit as the maximum speed to drive at safely.
“Other people make mistakes on the road.
“Your speed could be the difference between a close shave or a loss of life.”