Bay of Plenty motorists are amongst a growing trend of motorists opting for looks and technology opposed to safety when purchasing a new vehicle, according to a nationwide survey.

Conducted by Canstar Blue, the survey reveals 61 per cent of Bay motorists ignore fuel economy, 41 per cent do not seek advice from friends and family while 37 per cent are likely to not seek out advice from anyone.

Car safety features are losing out to technology when it comes to new car purchases.

The survey asked new car buyers to rank major car brands across six categories, value for money, point of sale service, after sale service, reliability, performance and overall satisfaction.

Canstar New Zealand general manager Derek Bonnar says for a large minority when it comes to choosing a new car looks matter.

Nationwide 20 per cent of new car buyers are prioritising technology over safety features. The importance of iPod connectivity, and other new technologies, ahead of safety is highest among Gen Ys.

Reflecting continuing high petrol prices, fuel economy continues to be big factor in the purchase decision. More than three quarters of new car buyers are concerned with fuel economy, a small increase on the year before.

Derek says that third party reviews and internet ratings are a popular source of pre- purchase information for car buyers, 71 per cent, ahead of seeking advice from family and friends, 55 per cent.

“It’s never been easier for people to research big ticket purchases,” says Derek.

“Regardless of age group or region, people from all walks of life and backgrounds are consulting online reviews.” 

Results show women are less likely men to consult online reviews and ratings and more likely than men to seek the advice of family and friends. Men are more likely to purchase a vehicle based on how it looks.

Bonnar urges a note of caution to the one-in-four borrowing money to purchase their vehicle.

“While it is a very special thing to be able to purchase a brand new car, owners mustn’t forget that they have – in most cases – bought a depreciating asset.

“Borrowing money to make the purchase and then paying interest, can make the overall cost of the vehicle very high, once depreciation is factored in.  If debt can’t be avoided, then car owners should look to pay their vehicle loan off as soon as possible.”

Suzuki prevailed as the overall winner ahead of Kia, Mazda, Ford, Toyota, Mitsubishi, Honda, Holden and Nissan, and was the only brand to receive 5 star ratings in all six categories.