Ten days, three major road smashes, two dead and 21 others injured - figures that have police increasingly concerned as all these incidents involve Bay of Plenty youth.
The latest crash caused the death of 18 year old, Judas Ace Witeri, after the car he was travelling in smashed off a bridge in Te Puke on Sunday morning.
The place where a car broke through a bridge barrier in Te Puke on Sunday, as it plummeted 6m into a streambed leaving one of its seven occupants dead.
Eighteen year old Kristi Ruri-Gardiner died in Waikato Hospital over the weekend after the vehicle she was travelling in with a group of friends from Rotorua collided with a vehicle on State Highway 33.
On July 17, a group of teenagers crashed as they returned to Rotorua from a party in Taupo.
Bay of Plenty road policing manager inspector Kevin Taylor says there is an underlying sense of invincibility amongst young people.
"They are surrounded by a culture of parties, cellphones, social media, balls, after-ball parties, alcohol and cars," says Kevin.
"Throw-in getting behind the wheel, weather conditions, speed, passengers and/or other distractions and it's an absolutely lethal combination."
He says the message to Bay of Plenty youth is simple - make the right decisions to keep yourselves and your friends safe.