Success for Covid-friendly tyre firm

Lockdown has handed an unsuspected boost to an online tyre and wheel replacement service.

New Zealand-owned business Hyper Drive has experienced record customer numbers in recent weeks by providing a fully contactless essential service.

The company’s Auckland mobile tyre-replacement van is burning through the tread to keep up with demand.

Hyper Drive co-founder Simon Furness says the service has been so popular that more than 50 per cent of tyres they sell in Auckland are now being fitted via the mobile van service.

“With tyres being an essential product, we’ve noticed a major uplift in online orders and enquiries over lockdown,” says Simon.

“People need their cars to get to the supermarket or their essential jobs, and being able to offer replacement tyres in a fully contactless way has really appealed to people.

“Ironically, with less traffic on Auckland’s roads at the moment, it’s allowed our vans to reach a lot more customers each day than they usually would. We’re probably doing 25 per cent more jobs per day with the light traffic flows.”

The business was the first to introduce mobile van tyre-servicing units to the industry in 2019, and they remain the only brand with multiple mobile vans offering the service.

“It’s being a hugely successful service that has complemented our core model, where the customer orders their tyres online before selecting a location to go and get their tyres fitted from more than 250 Hyper Drive affiliates around the country,” says Simon.

The company are looking to expand the mobile van servicing model outside of Auckland early next year.


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